If you were one of the millions listening to Joy FM on Monday morning, then you witnessed Ghana Presidential spokesperson, Mr. Mahama Ayariga venomously react to a harmless suggestion of ministerial reshuffle by Mr. Kofi Bentil, IMANI’s senior fellow. Ayariga’s reaction settled any doubt that truly, a review of the President’s cabinet is long overdue.
That was the crux of Mr. Bentil’s response to a question by Joy FM’s (Ghana’s biggest and most influential radio station) anchor, Evans Mensah, on why the President would be making references to a possible reshuffling of his men.
As a result of the confusion created by Mr. Ayariga’s fumes over the President’s honest comments about some of his men, the President personally called JOY FM and asked that his entire speech be replayed on air. That wish was respectfully granted. IMANI also requested JOY FM replay Mr. Bentil’s reaction, that request was granted as well. Read article here.
In Africa, radio is by far the most effective method of communication, and, therefore, of helping effect changes in knowledge, attitude, and behavior. On a continent with wider access to radio than to papers and television, it is not surprising to see the influence that radio has.
Mr. Bentil, a recent graduate of Atlas’s Think-Tank MBA program, utilized an influential and powerful medium to spark dialogue. A significant portion of the Think-Tank MBA is devoted to developing an integrated communications-based marketing process. It enhances the notion that think tanks function like business entities which create, communicate, deliver, and exchange offerings that have value for customers, clients, partners, and society at large.
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