With the growing popularity of social networks, Aliza Sherman of Webworker Daily wonders how important traditional “static” websites are these days. I think that’s going a bit too far, but it does illustrate how important third party sites like Facebook and YouTube have become in reaching a broader audience. The key is to communicate with your audience in ways that they want to hear from you. According to Aliza, static web pages don’t have the social aspects that make ideas go viral. Here is what she recommends instead of static websites:
blogs or blog engines behind sites. Blog engines are much more flexible these days and for the most part allow easy integration of “widgets” and other tools to incorporate other social media into the blog. You don’t need a developer or designer, or even HTML know-how, to use many of today’s blogging tools. You still end up with a clean, professional-looking blog that you can use to manage both content and comments with ease. social networks. Google my name and my Facebook, FriendFeed and LinkedIn accounts show up on the first page. Until blogs and social networks, only my web site showed up and the rest were mentions of me on other people’s sites. It’s nice that other people mention me, but when it comes to managing my online reputation, I can’t control what they say. For businesses, Facebook Pages and Facebook Advertising add a great deal of power to building and managing online reputation. microblogs. Soon after I joined Twitter, my account showed up on the first page of Google results for my name and has never left its lofty position. Twitter appears often and high on Google searches. So people can find you via your Twitter page and then link over to your static web site or, better yet, your blog.
What do you think? Let us know in the comments.
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