Atlas recently launched a more dynamic web2.0 version of its toolkit directory, The Freedom Ne
twork. As Atlas experiments with this format with the hope of providing its constituents the best information and networking opportunities available, the Atlas team continually evaluate the effectiveness of this social networking experiment. And as always, let us know what you think or how to improve!
Katya’s NonProfit Marketing Blog has a guest blogpost from Bob Cramer of ThePort Network on how to measure the success of the social networks you establish on your institutional websites, blogs, as well as on Facebook. Cramer advocates establishing qualitative measures in addition to quantitative measures. Read his post for specific examples. He concludes:
Analytics tools are available to help you track and analyze many important quantitative trends. Such indicators assign hard numbers to validate community success, which are important for justifying budgetary expenditures.
Social networking ROI (Return on Investment) measures are still evolving, but as you can see there are methods that you can use now to determine your social community’s progress and success.
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