How many of you remember seeing the surprising Susan Boyle video from Britain’s Got Talent or perhaps you’ve seen the more recent Jill and Kevin Wedding Entrance? These videos were fun, positive, and inspirational videos that struck a cord with viewers which made them go viral. The first video helped promote the TV show the clip is from. The second raised over $15,000 for charity.
Once Jill and Kevin saw their wedding video going viral, they decided to harness all of the positive energy by setting up a landing page that encourages a donation to a charity that combats domestic violence and added a link in the video itself. Jill and Kevin picked the charity because the song is by convicted domestic abuser Chris Brown. However, they don’t specify why they picked that particular charity. I wonder if the Sheila Wellstone Institute contacted Jill and Kevin or if they just got lucky.
The next time you see a video that is starting to go viral, ask yourself is there a hook for liberty? Maybe it’s worth contacting the person who posted the video to see if 1) they are sympathetic to the cause and 2) if they would post a link. After all, what does it cost them?
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