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Fundraising Success magazine has some tips for writing a compelling profile that will interest your audience:
When selecting people to profile, ask yourself the following questions:
Why this person?
Why now?
What’s the point from a marketing perspective? What are you trying to achieve by telling this particular story about this person?
The article continues with loads of great tips [...]
Keep Reading →The Resource Alliance is hosting an international video competition – the Gold Star Award for Nonprofit Video Advertising – and the finalists will be shown at the International Fundraising Conference this October 20th-23rd.
Competition rules
All videos should have been premiered within last 18 months
All videos should be under 3 minutes in length
All entries must to be [...]
The State Policy Networks’s latest project, New Media Mania offers live video chats offering insight into everything from Fundraising to online marketing. Watching these live allows you to join in to a conversation with other viewers and have your questions answered in real time. Be sure to check out the below schedule about upcoming episodes.
Sept [...]
Putting aside the constant struggle to find new donors for a moment, how do you keep the ones you already have?
Guidestar recently posted the article, “Are there easy ways to reduce donor attrition?” Most of the points boil down to one thing – are you communicating with your donors enough? Or really – are you [...]
Grant proposal writing is a time consuming and often frustrating process. A lot of time and energy goes into researching new foundations and their grant guidelines for good tie-ins to your organization’s mission and programs, but the success rate is frustratingly low. Maybe about 10% of proposals sent to new prospective funders will ellicit a [...]
Keep Reading →How many of you remember seeing the surprising Susan Boyle video from Britain’s Got Talent or perhaps you’ve seen the more recent Jill and Kevin Wedding Entrance? These videos were fun, positive, and inspirational videos that struck a cord with viewers which made them go viral. The first video helped promote the TV show the [...]
Keep Reading →What’s the goal of your next fundraising event? Is it to raise funds?
This sounds obvious, but these were the questions raised by Annette Meeks of the Freedom Foundation of Minnesota at last week’s Koch Development Exchange Meeting.
Annette presented several challenges to the audience. If you’re serious about the event raising money, then follow these guidelines:
Be [...]
Keep Reading →“The Way We Write Is All Wrong” summarizes the results of a recent computer analysis of fundraising language. And it’s not pretty. The author, Frank Dickerson, of Claremont University points to two primary problems. He says fundraising copy:
Lacks linguistic features that create an interpersonal, emotional connection with readers (e.g. personal verbs like I feel and I [...]
Keep Reading →Atlas recently launched a more dynamic web2.0 version of its toolkit directory, The Freedom Network. As Atlas experiments with this format with the hope of providing its constituents the best information and networking opportunities available, the Atlas team continually evaluate the effectiveness of this social networking experiment. And as always, let us know what you [...]
Keep Reading →Have a compelling story that lacks an outlet? Want to pitch in the big leagues of major U.S. publications? Here is a helpful collection of successful story pitches to help you hone a proposal for your next big story. The authors also offer up an inspiring shot of humility by listing rejected story pitches here.
Link [...]
